Existing advertising posters

I found two pre-existing advertising posters for the Manchester science museum, they are both in the same advertising campaign, I can this by the color scheme of them both, and the typography that was used. The first poster has a black background and colorful writing and imagery, this makes them stand out more and look more vibrant. There is also a lot of free space in this poster, this makes it look more simple and less crowded than if it had lots of text all over it. The typography y that they used on both of the posters looks quite high-tech and modern, this goes with the theme of science throughout both of the posters.

The second poster is the opposite to the first in the way that the colours have been presented, the text is white and more plain in color than the background, and the background is bright vibrant colours. With the background they did blur the image so that it would be easier to read what the text says, however it is difficult to read the smaller writing at the bottom of the page due to the colours.